Exploring the Impact of Marketing Strategies and Promotional Tactics on Consumer Behaviour in the Healthcare Sector, South Africa - JIFT

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Home > Online first articles > Exploring the Impact of Marketing Strategies and Promotional Tactics on Consumer Behaviour in the Healthcare Sector, South Africa

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Research Articie 25 June 2025

Exploring the Impact of Marketing Strategies and Promotional Tactics on Consumer Behaviour in the Healthcare Sector, South Africa

Michael Willie ¹

m.willie@medicalschemes.co.za

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1 : Council for Medical Schemes,Policy Research and Monitoring, Pretoria, South Africa

DOI: 10.55578/jift.2506.006

Keywords: Marketing Strategies , Consumer Behaviour , Healthcare , Promotional Strategies , Service Innovation , Organisational Performance , Healthcare Marketing

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