The Impact of Digital Marketing on Consumer Purchase Behavior - JEDIP

Login Register

To enhance your experience, with your consent for all our websites and applications, we (and our partners) store and/or access information on your device (cookies or corresponding information) when you connect. Our website may use these cookies to:

Determine the audience of advertisements on our website without collecting data

Display personalized ads based on your browsing and profile

Personalize our editorial content according to your navigation

Allow you to share content on social networks or platforms on our website

Send you ads based on your location

Accept All

Reject All

Journal of Economic Development, Innovation and Policy

Submit Manuscript Sign up for alerts

Home > Volumes and issues > The Impact of Digital Marketing on Consumer Purchase Behavior

223 views 260 downloads

Research Articie 15 April 2026

The Impact of Digital Marketing on Consumer Purchase Behavior

Roya Anvari ¹

r.anvari@ug.edu.ge

, Kehinde Musa ¹ , Rokhsareh Mobarhan ² show author's information

1 : School of Business and Administrative Studies, The University of Georgia, Tbilisi, Georgia
2 : School of Computer Science, Danesh Alborz University, Abyek, Qazvin Province, Iran

DOI: 10.55578/jedip.2604.004

Keywords: Digital Marketing , E-Commerce , Content Marketing , Consumer Trust , Online Shopping Experience , Product Pricing

PDF